Automotive fans may recognize the Mitsubishi Mirage trade name, once ascribed to a compact car stirred by this slight, Japanese automotive manufacturer. We temple ‘ t empitic the Mirage tag monopoly supplementary than a decade, but Mitsubishi has dusted slay the label and is using sound for a untrodden minicar that was launched prestige Thailand this spring. Although Mitsubishi says that the car will be absorbed mastery Canada, its plans for the U. S. marketplace are not completely sunshiny. We regard the Mirage will eventually be involved stateside – - please read on for too many message about this A – segment entry. Mitsubishi Mirage Offers Minicar Goodness
What makes the Mirage a possible performer repercussion the trivial car segment? Firstly, that would be its size. This vehicle is nondiscriminatory 146. 1 inches lofty and 65. 6 inches wide or a bound shorter than cars analogous the subcompact Ford Carnival.
Secondly, cars rule this class routinely sell for beneath $15, 000, an affordable price point for most advanced car buyers. Car prices posses been climbing steadily eclipse the average price of a spick-and-span car away approaching $30, 000. Lie low the low price tag, consumers don ‘ t own to rally between buying a unpunctual model used car and a unusual car. The Mirage brings affordability to innumerable consumers including numero uno – hour car buyers. And cache a unskilled car warranty spell play, buying distinct makes much higher sense than buying used.
Mitsubishi is outfitting the Mirage with a pair of three – cylinder engines, displacing at 1. 0 – and 1. 2 – liters. The larger three will likely be sold in Canada and thus in the United States. This engine is paired with a continuously variable transmission. Expect that this model will sip gas and deliver fuel economy well above 40 mpg. Mitsubishi Mirage Offers Minicar Goodness
The all – new Mitsubishi Mirage has four doors and a liftback. This car would compete in the relatively new A – segment, minicars that include the Smart Fortwo, Fiat 500, Scion iQ and the Chevrolet Spark. Sales in this segment are limited at this time, thus the hesitancy for Mitsubishi to introduce the Mirage to the U. S. market.
Automotive manufacturers are testing the market to see what cars will sell in what volumes. Perhaps the most important challenge to Mitsubishi as the company considers the Mirage is whether it can turn a profit. Another concern is promotion as the company is investing millions promoting other products including its Outlander SUV. Still, a Mitsubishi Mirage that is priced right and loaded with amenities such as air – conditioning, power windows, an audio system and telematics might appeal to a segment of the car – buying populace. That segment also includes city drivers, people that are likely to appreciate this car ‘ s small footprint that is just right for fitting into tight parking spaces. Mitsubishi Mirage Offers Minicar Goodness